Playtech has announced the launch of its IMS technology platform with Colombia’s leading operator Wplay across all its products on both retail and online platforms.
In 2019, Wplay chose Playtech as its strategic technology partner to deliver its omnichannel platform and marketing services across the leading brand’s retail and online operations.
Playtech’s industry leading information management solution will deliver a data driven, omnichannel platform for Wplay across all betting and gaming products.
Playtech’s fully intuitive suite of technology services combined with the strength of the Wplay brand will see the partnership drive the growth of the online market in Colombia.
The launch of this platform further strengthens Playtech’s strategic partnership with Wplay and marks another significant step in Playtech’s growth in Latin America.